Today we’d like to introduce you to Michelle Peth
Hi Michelle, we’d love for you to start by introducing yourself.
Absolutely! Beettan is incredibly personal to me. It all started with a mission to create a safer, more effective tanning solution for my red-headed sister, who had faced some serious skin cancer scares. I wanted to find an alternative that would be gentler and more protective for her skin.
As a single mom balancing various responsibilities, I took on mastering spray tanning as a side hustle. My goal was to develop a product that was cleaner, less messy, and versatile enough to work well with all skin types. I wanted something that would enhance natural beauty without altering it, while also being practical and cost-effective for myself and others.
What began as a personal endeavor has evolved into a brand that simplifies the tanning process for everyone. Beettan now offers professional-quality results you can achieve at home—no stains, no orange hues, just a beautiful, natural tan.
Moreover, during the COVID-19 pandemic, I saw an opportunity to bring my spray tan partners into the fold, turning Beettan into a community effort. It’s about more than just a product; it’s about building a supportive network and celebrating a brand that values both natural beauty and the people behind it. When you choose Beettan, you’re supporting a mission that goes beyond just looking good—it’s about feeling good and being part of something bigger.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It was definitely a journey with its share of challenges. I started out as a bartender, and transitioning into a business owner was a huge leap. As Beettan began to grow organically, I had to learn quickly on the fly.
One of the major hurdles was securing funding for expansion. Banks were hesitant to provide loans, so I took matters into my own hands by getting my real estate license to fund the business myself. For years, I ran Beettan out of my house, juggling the demands of a growing company while managing everything from home.
The growing pains were real, but they were also part of what made this journey so rewarding. Each challenge taught me something new and helped shape Beettan into what it is today. Despite the difficulties, seeing the brand flourish and knowing it’s making a positive impact makes it all worthwhile.
Appreciate you sharing that. What should we know about Beettan?
Beettan is a brand born from a deeply personal mission and a commitment to making self-tanning safer and more accessible. We specialize in clean, natural tanning solutions that enhance your natural beauty without altering it. Our products are designed to work beautifully on all skin types, offering a radiant, streak-free tan that is free from harsh chemicals and dyes.
What sets Beettan apart is our dedication to creating high-quality, versatile products that simplify the tanning process. Our Lavender Mousse, for example, is a standout product that can be used to achieve a subtle, natural tan or to extend and deepen an existing tan without the risk of over-darkening. It’s infused with soothing lavender and antioxidant-rich gotu kola, making it not only effective but also nurturing for your skin.
I’m incredibly proud of how Beettan has grown from a personal quest into a community-focused brand. During the challenges of the COVID-19 pandemic, I made it a point to involve my spray tan partners in the business, turning Beettan into a collective effort. This sense of community is at the heart of what we do.
We want our readers to know that Beettan is more than just a product; it’s about embracing your natural beauty and supporting a brand that values authenticity and inclusivity. Whether you’re a self-tanning newbie or a seasoned pro, our range of products is designed to make you look and feel your best. Choosing Beettan means joining a community that’s passionate about quality, safety, and a radiant, natural glow.
Have you learned any interesting or important lessons due to the Covid-19 Crisis?
Absolutely. The COVID-19 crisis taught me some invaluable lessons about adaptability and community. During the shutdowns, I had to pivot quickly and shift our retail line to online sales. We also started allowing our spray tan partners to sell through our site, which turned out to be a fantastic move.
This approach not only helped us stay connected with our customers but also fostered a stronger sense of community. It allowed us to create more brand awareness and support our partners during a challenging time. Seeing the positive impact of this shift reinforced the importance of flexibility and collaboration. It’s been rewarding to turn a crisis into an opportunity to strengthen our brand and build a more engaged community.
Contact Info:
- Website: https://www.beettan.com
- Instagram: Beettan_Official
- Facebook: Beettan
- Youtube: Beettan Official
