Today we’d like to introduce you to Aarya Nagre.
Hi Aarya, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I come from a small town in India, and my life has been about chasing crazy dreams and somehow finding ways to make them real. Growing up in a home filled with creativity—paintings, music, theatre, and poetry—I developed a taste for the arts that set me apart from my friends. At 12, while others played video games, I was hooked on graphic design, convinced it was my calling. But moving to Mumbai for design school opened new doors. I fell in love with film, and against all odds, found myself in Bollywood, assisting a renowned director on ad films for Coca-Cola and Google.
When Covid hit, I had just graduated. From my home, I started a small studio shooting product commercials, which grew into a successful business. Yet, something in me wanted more. I was fascinated by global advertising techniques like CGI and visual effects, and decided to take another leap—pursuing education abroad. With my family’s support, I had the opportunity to study in one of the best design schools of the world – SCAD, in the U.S., a dream I once thought impossible. Here, I’ve met the very founders of studios I once idolized, and today, as I thrive in motion design and advertising, I often look back and marvel—fifteen years ago, I was just an average boy from a small town, never imagining this path.
We all face challenges, but looking back would you describe it as a relatively smooth road?
One of my greatest struggles has never been external—it has always been within me. I carry a perfectionist’s eye, which can be both a gift and a burden. While it pushes me to demand more from my work, it also traps me in cycles of overthinking and polishing, where ideas sometimes linger far longer than they should. Projects that begin with excitement can feel heavy under the weight of my own expectations, and the challenge becomes less about the craft itself and more about wrestling with my mind to simply let things be.
Learning to silence that inner critic, to trust the process rather than obsess over the outcome, has been the hardest part of my journey. It has taught me that creativity is as much about surrender as it is about control. Each time I fight through the urge for perfection and bring something into the world, I rediscover why I chose this path in the first place. My biggest struggle has been learning to make peace with imperfection—because that is where the real growth, and often the real magic, happens.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m a motion designer, and my work sits in a very specific niche of advertising—product films. What that really means is that the product itself becomes the main character of the story. My goal is to present it in a way that feels exciting, almost cinematic, so that by the end, the audience doesn’t just see the product, they want to try it.
What makes this unique is that everything I create is done entirely in 3D software like Cinema4D and Houdini. Instead of a camera and a studio, I build everything digitally—from the product to the environment it lives in. Within that, my specialty is lighting and cinematography. Just as a filmmaker uses light, camera angles, and editing to tell a story, I do the same inside these virtual tools to bring the product to life dynamically.
For me, it’s about blending storytelling with design—using technology not just to replicate reality, but to heighten it, and make something as simple as a product feel magical, desirable, and alive.
If you had to, what characteristic of yours would you give the most credit to?
Where I am in life right now, I’ve realized the most important thing is to DREAM BIG. Dream without fear and move forward with intent. Somehow, when you carry that conviction, things begin to align. Even if you don’t end up exactly where you first imagined, you still find yourself on the right path. There’s a saying I’ve always carried with me: “Shoot for the moon. Even if you miss, you’ll land among the stars.” That thought has shaped me deeply. It’s why I allow myself to have dreams that feel a little too crazy—because they’re what keep me moving, both in my projects and in my life.
Contact Info:
- Website: https://www.aarya.work
- Instagram: https://www.instagram.com/aarya.work
