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Check Out Tatum Brandt’s Story

Today we’d like to introduce you to Tatum Brandt.

Hi Tatum, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I studied advertising and graphic design at a university in my hometown (Western Kentucky University) and frantically started freelancing to diversify my portfolio. I was convinced that I wouldn’t land a job after school with the work I created in class so I anxiously sought other work opportunities.

While in school, I juggled a couple of jobs along with my freelance design work. I worked at a small advertising agency on campus and was the in-house graphic designer for the Rec and Health department. These positions allowed me to get comfy with working with clients directly and introduced me to working in the fitness and wellness industry.

After working a few freelance projects with some personal trainers and snagging a few internships, I moved to Savannah Georgia, and realized I really loved creating logos and websites for the fitness industry. Instead of pursuing a job at an agency, I took the leap to go full-time freelance and never looked back.

I’ve now worked with over a hundred clients in the fitness, wellness, and outdoor sports industry and have a team of 9 incredible humans who create amazing creative work for our clients.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Creative work can be so much fun when you’re small and scrappy, just working for yourself and sacrificing every weekend to make your clients happy. It was when I started expanding my team to keep up with the demand for work that I began to realize my current systems and processes couldn’t keep up.

Just because I had more designers on staff didn’t mean I could keep up with emails, meetings, and wrangling my team to hit our deadlines. All of a sudden I found myself spending most of my time doing administrative work when all I wanted to do was design.

It was a miserable six months, but I finally learned to hire a project manager to help develop systems and processes for our team. Now the things I don’t love (and quite simply am not as skilled at) I’ve outsourced so that I can continue to create and grow my company.

Hiring can be scary and knowing when to hire can be even more frightening, but having the right people on your team will “move the needle forward” more than almost anything, I’ve found.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I run a creative studio, Brandt Creative Co, that specializes in brand identity design and website design and development for the fitness, wellness, and outdoor industries.

During our branding process, we start with strategy so you can be assured that your brand will attract your ideal client, communicate your core values, and put money back into your pocket.

My passion is to connect this strategic brand process with the right tech to help my clients reach their business goals.

Whether you’re looking to build a subscription-based workout platform or build an intentional community and deliver educational resources through your online platform, I want to build a platform that not only looks incredible but helps you reach your business goals.

We also recently launched a creative resource shop, Built By Brandt, to serve the online fitness community. We recognized a need for more accessible creative content for new entrepreneurs.

When you’re just starting your business, you don’t always have the cash to invest in custom design work. The Built By Brandt resource shop is created to meet you where you are. Whether you’re looking for simple Instagram templates or a website template to help you show up online, we’re here to help.

More than anything, I love working in this incredible industry of fitness, wellness, and the outdoors. These industries are so nuanced and specific that I really think it’s important to have a designer who understands the differences and culture of the industry you work within.

I’ve had the pleasure of working with some incredible brands that do great work within these spaces. My favorite creative project has got to be the work I do with the mental health organization, September Letters. We partnered with September Letters to head up the creative direction for their website, social media, and even murals and in-person signage.

Seeing the impact that brands like September Letters have makes something as simple as creating a logo incredibly fulfilling.

Is there any advice you’d like to share with our readers who might just be starting out?
I always joke that it’s the things you say “yes” to that will destroy your business faster than the things you say “no” to.

Especially in the creative space, when you first get started you feel like you can’t afford to turn away a client who wants to pay you for your designs. My experience has been that any time I bend my process or pricing to land a client or snag a new creative opportunity it always comes back to bite.

The right clients aren’t the ones with the most notoriety or coolest social media profiles – the right clients are the ones who respect your process and want to pay you fairly for your work.

Contact Info:

Image Credits
KaS – The Humble Lion

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