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Conversations with Sunnetta Coleman

Today we’d like to introduce you to Sunnetta Coleman.

Hi Sunnetta, so excited to have you with us today. What can you tell us about your story?
I have been fascinated with skin and skincare products since my teen years. It wasn’t until college that I began being more intentional with ingredients and what exactly I’m putting on my body. During the summers, I would go to many different festivals and my nose always brought me to someone’s table regarding body care products.

My nose was infatuated with the scent, but I often wondered what beneficially is it doing for my body. The answer was absolutely nothing. In 2020, our country went on shut down, which was perfect for me to get started on crafting some organic and therapeutic body butter.

After years of research, and months of crafting, and testing, I decided to launch my brand. I knew I was in love with my products, but when strangers turned into customers and expressed their love, positive feedback, and breathtaking reviews, I knew I won and have been grinning ever since.

We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely has not been a smooth road.

Social media often shows success as happening overnight, and that’s completely false. I’ve had dry spells where I haven’t had an order in weeks. There were times I had complications with certain suppliers and had to find new, reputable ones in a hurry.

Plus the bath and body care industry is saturated, so it may be challenging to find a way to stand out. Just NEVER GIVE UP!! You got to see it through!

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I often hear people say, “I’m creative and I’m sensitive about my creations.” That’s true, totally! When you’re a small business owner everything usually falls directly on you. doing the research, testing, creating, packaging, labeling, photography, shipping, etc.

It’s overwhelming, but so satisfying knowing your dream is coming to fruition. That’s what I’m proud of. Your business is a seed. You have to continue to water it, make sure it’s getting enough light and nourishment, and then slowly watch it blossom into something beautiful.

I’m authentic, peak into my life, know I have struggles but I overcome them, accept the road will not always be easy but have the tenacity to overcome. Our mind is powerful, I’m different than others because I know the beauty in the struggle. Follow me on this journey as I continue to speak life into you.

Alright, so to wrap up, is there anything else you’d like to share with us?
The Coleman Collection offers organic, skin nourishing, noncomedogenic, beautifully scented bath and body care products, such as whipped body butter, foaming body scrubs, soaps, and oils.

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