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Conversations with Whitney Poersch

Today we’d like to introduce you to Whitney Poersch.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
What first began as a simple hobby, Invitations by Whitney quickly developed into a nationally recognized, bespoke stationery business overnight. My family is full of creative, talented, and detail-oriented individuals, so it was no surprise that I discovered my passion for art and design early in life. I have often said that my creative genes truly run through my veins — the passion never ceases to flow from my heart.

After several friends and family members expressed their interest in having me create one-of-a-kind invitations for their special events in high school and college, I began promoting sample designs via my personal Facebook page and eventually created an official, Invitations by Whitney-branded Facebook business page in August 2013. I give full credit to those same friends and family members who have helped my small business continue to gain momentum over the years. My favorite aspect about working in the stationery industry is being given the opportunity to serve what I reference as my “full-circle” clients. These people have cheered me on from day one. I have designed their wedding invitations, then baby shower invitations, birth announcements, birthday party invitations, graduation invitations, etc. Those clients have truly become family to me and I could never adequately express my gratitude for their loyalty to me and my small business over the past decade and beyond.

What do you think about happiness?
This might come off as cliché since I am a wedding stationer; however, I have to admit that beautiful things make me happy. While my idea of beauty may be completely different from that of others, I’ve always found a need to be surrounded by things that inspire me, especially when it comes to design. Anytime I’ve ever moved in life, decorating my home — or at least my own bedroom when I was younger — was always a top priority. I have a design board in my office that is full of invitations, save the dates, thank you cards, stickers, and more from past clients that I know I look at for inspiration on a daily basis.

That board also reminds me of where I’ve been, where I’m at, and where I aspire to be in the wedding stationery industry. It always brings me joy to see things I have stopped doing with regard to designs and/or print methods because they no longer “spark joy” as Marie Kondo often says. I love having the creative freedom to take each client’s wedding theme, color palette, inspiration, and more, and bring their overall vision to life through paper.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Is any road ever actually completely “smooth” along your journey? If so, I would certainly love to know the key to that kind of success!

Absolutely not — in fact, I am working well into my first decade of owning and running my small business and I still feel as though I am constantly taking two steps forward and a million steps back. The paper shortages we are facing in the stationery industry have been a steep learning curve for me this year. Also, coming to the realization that I have real-life emotions where those “foggy” days creep up — more often than none at the worst possible times for me — and I have no choice but to give my mind, body, and spirit a little bit of TLC. All of the things that are within and outside of my control have shown me that I need to make new boundaries and take new steps in the 2023-24 wedding seasons.

I live for teachable moments, especially those that keep me up at night or do not truly leave my mind for quite some time. I have learned that challenges teach me to exert more diligence and strength in order to get the job done. Add some tenacity and grit to that cocktail of success, move forward, and do your absolute best to never make the same mistake more than once. The kicker? Grace — we are all human and mistakes happen. I’ve learned that my “tribe” of faithful clients and the wonderful people I have had the opportunity to serve over the years have made this rollercoaster ride worth all of the blood, sweat, and tears.

Appreciate you sharing that. What else should we know about you and what you do?
One of my favorite things I discovered about myself while teaching Sunday School to a group of middle schoolers more than a decade ago was that my number one love language is acts of service. Having the opportunity to serve a small role in one of the biggest days of my couple’s lives brings me the utmost joy and peace. My ability to thrive off that positivity from serving others is what enabled Invitations by Whitney to gain momentum, replacing a hobby with a full-time labor of love.

One of my preferred mediums with regard to wedding stationery is handmade paper. I’m obsessed with it! I don’t want to “toot my own horn” and tell the entire world that I’ve perfected printing on that particular style of paper, but I will tell you that I have mastered the art of manipulation with regard to my inkjet printer. No job is ever too difficult for me to try at least once and let’s just say the word “no” does not exist in my vocabulary when it comes to trying something new. My vendors have often asked me how in the world I achieved certain designs on their paper and I tell them, “I kind of just figured it out over time.” I feel as though some of the best things I’ve ever created for clients have been those unique, one-of-a-kind suites that made me want to cuss and fall in love with my job over and over again in a 24-hour-or-more period of time. Practice makes perfect, but there’s always something amazing about those “unicorn” ideas that I’ll never stop bringing to reality.

Today, thanks to word-of-mouth referrals, my “friendors” (friend vendors) in the wedding industry, and the wide-ranging span of my Etsy shop, my clientele now spans every continent with the exception of Antarctica. Additionally, my work has been published by numerous online and printed publications, including Southern Bride Magazine, Modern Luxury Weddings Atlanta, Wedding Sparrow, Junebug Weddings, Style Me Pretty, New Jersey Bride Magazine, and more. In November 2021, I served as a featured speaker at the 2021 Wedding Merchants Business Academy Convention in Las Vegas, Nevada, where I had the opportunity to share industry trends with regard to wedding stationery with hundreds of industry professionals.

I truly aspire to exceed every client’s expectations with beautiful, affordable, and custom designs for every occasion, and am always honored to have the opportunity to create a custom design for the wedding of my client’s dreams.

“And God is able to bless you abundantly, so that in all things at all times, having all that you need, you will abound in every good work” — 2 Corinthians 9:8

Contact Info:

Image Credits
Brittany Conner, Lane Albers Photography, Araka Walker, Jocelyn and Spencer, Tiffany Longeway Photography, Jenna Lindsey Photography, Morgan Smythe Photography, and Bianca Tang Photography

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