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Rising Stars: Meet Phillis Brooks

Today we’d like to introduce you to Phillis Brooks.

Hi Phillis, thanks for joining us today. We’d love for you to start by introducing yourself.
It all started with the purchase of the first Mac. Not a Mac Plus, just the plain simple Mac. I fell in love the first time I flipped the switch. I was in love and knew I had to find a way to make a living working on this computer. I worked at an office supply store in the Bay Area. When they found out I wanted to work on the Mac, they let go of their marketing company and brought everything in-house with me. It was perfect. I learned the Mac, Pagemaker, and design all at once.

I stayed with the company until the local paper discovered me and brought me on. There I truly started learning graphic design. There were two other designers, and they had degrees in Graphic Design. I stayed at the paper for a couple of years until an advertising company I worked with asked if I wanted to freelance for them. The rest is a dream.

I’ve worked for the LA Times, Disney, Warner Brothers, Toyota Motor Sales, was Creative Director for Lexus corporate headquarters…I’ve worked with some of the very best companies in the US and Europe.

Once I had the twins, I realized I needed to change my working hours.

I was fortunate enough that Lexus helped me start my studio. That was 20 years ago. I have never been without work, how wonderful is that! Every morning I still can’t wait to sit down and start working.

About eight years ago, I added the services of WordPress websites and Social Media marketing. Those services help keep me relevant and current with what my target market needs.

We all face challenges, but looking back would you describe it as a relatively smooth road?
During the 2007 – 2009 crazy market era, I reduced my logos from $1295 to $295. Did I like it? NO! But I stayed in business and fed my twins.

I also fought to add website services. I love print design and had no desire to change. My eldest son strongly encouraged me to rethink my decision. I’m so glad he did…I might not be in business if I hadn’t added web services. It’s now my biggest billing service.

Can you tell our readers more about what you do and what you think sets you apart from others?
I know I am in the business of graphic design. And when I’m discussing a brand, website, or brochure, there are vital factors that are at the forefront of our discussion.

But when I’m designing for my client and while our discussion is not forgotten, my creative side takes over. I’m fortunate to be able to blend both the business side and the creative side without either getting lost in the process.

For example, with I’m developing a new website, I always consider the backend, the SEO, the navigation, and each page’s design. I try very hard to make sure nothing is overlooked. That’s not to say that the site isn’t beautiful. My sites are always beautiful, whether they are developed for a paint contractor or a regional nonprofit.

What sort of changes are you expecting over the next 5-10 years?
I see more and more online services and stores going online. The one thing COVID taught those who weren’t online was they needed an online presence.

Also, Social Media is not just about posting every day. It’s about engaging with their audience. If I could teach something, it would be to answer and comment on posts! And don’t be discouraged if, for the first few months, nothing happens. I’ve been on Social for over seven years (off and on), and it works. I receive inquiries almost every week.

Pricing:

  • Logos – $995
  • Trifold Brochure – $1295
  • WordPress Websites Start – $1995
  • Social Media Start – $245 per month
  • Packaging Start – $995

Contact Info:

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