Today we’d like to introduce you to Allie West.
Hi Allie, we’d love for you to start by introducing yourself.
Growing up, celebrations in our home were simple—if they happened at all. We lived on a farm, well below the poverty line, and milestones often passed without acknowledgment. Other kids had huge parties. Quietly, I began to believe that other children were simply worth more than I was.
Then there was Aunt Lucy.
I watched her entertain with linens on the table and stemmed glasses, completely mesmerized. To me, cloth napkins meant fancy. Looking back, she was simply a regular woman who loved a beautiful table—but to my young eyes, she was as elegant as royalty. I followed her everywhere, dreaming of the day I might use cloth instead of paper.
The first wedding I attended belonged to a woman my aunt helped raise—a quintessential bride with puffed satin sleeves, tuxedoed groom, and an elaborate tiered cake. From that moment on, my childhood pretend play shifted. I was the bride, the minister, the planner—sometimes all at once. I was hooked.
As an adult, I make a conscious choice to ensure my family and friends always know they matter and are worthy of celebration. My parents did the best they could, and I understood even then that finances limited what was possible—but I wanted something different for the people I love.
Now, every gathering is an opportunity. When someone enters my home, I want them to feel like a treasured guest. Cloth napkins and crystal cake plates may seem small, but they are intentional reminders that people deserve beautiful things and thoughtful celebration.
Moments aren’t about extravagance—they are about intention.
My first opportunity to help plan a wedding came 28 years ago for a friend with a tiny budget and grand ideas. From there, I planned countless weddings through my church and by referral, my only advertising was word-of-mouth.
A few years ago, while leading operations at a software company, my husband surprised me with a website and business cards—encouraging me to finally make wedding planning my full-time career. With a background in project management, operations, and meticulous organization, the transition was seamless. I simply applied the same skills to what I had always loved most: celebrating people and creating moments that matter.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Oh no—definitely not smooth!
Shortly after I committed fully to Enchanted Alice Events, my husband had back surgery that didn’t go as planned. What should have been a brief recovery turned into partial paralysis and constant, severe pain. Overnight, my income became our only way to pay the mortgage, which was terrifying.
I was still in my corporate role at the time, but we had been preparing for the transition. I’d already begun taking on more events, building vendor relationships, attending expos, and creating a long-term growth plan. My husband insisted I keep going—he knew how much this work meant to me—and the flexibility of setting my own schedule became essential so I could support him through appointments and recovery.
Financially, it was scary, but that flexibility ultimately smoothed our path. I left my COO position, worked tirelessly to grow my client base, assisted other planners, took on subcontracted events, underpriced myself at times, and spread myself thin just to make it work. It was hard—but it was absolutely worth it, and the relationships and experience I gained shaped everything I do today.
We’ve been impressed with Enchanted Alice Events, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Enchanted Alice Events is a full-service event planning, design, and management company known for being exceptionally detailed, calming, and deeply prepared.
We believe an event doesn’t need to be perfect to be meaningful—it needs to be joyful. Rather than promising a flawless day, we set realistic expectations, remove stress where possible, and focus on what truly brings our couples happiness. That honesty alone saves a lot of tears.
My background in project management shapes everything we do. Behind the scenes are highly detailed timelines (often 15–20 pages), diagrams, mockups, logistics flowcharts, and intentional over-communication. That preparation allows me to stay calm on event days and troubleshoot quickly when the unexpected happens.
What truly sets us apart is our people-first approach. We design events that reflect who our couples are—not just trends or aesthetics—and ensure both partners feel heard. We also believe a successful event considers guests and vendors alike, because their experience directly impacts the couple’s.
Most consultations begin with an overwhelmed bride and end with visible relief—and that’s what I’m most proud of. Watching someone move from stress and frustration to laughter, confidence, and genuine joy is the heart of our brand. We don’t just plan events—we create space for people to feel supported, celebrated, and fully present in their most meaningful moments.
How do you think about happiness?
What genuinely makes me happy is watching people soften. Seeing the tension leave someone’s face when they feel supported, understood, or truly seen—that never gets old for me. I’m drawn to moments rooted in love, not in a big, performative way, but in the quiet choice to show up for each other and ourselves with care.
I believe there’s real value in creating space for people to celebrate who they are and what matters to them. Beauty, to me, isn’t about extravagance—it’s about intention, thoughtfulness, and presence.
When I can help bring more of that into the world, even in small ways, it feels meaningful. That sense of meaning is what makes me happy.
Contact Info:
- Website: https://www.EnchantedAlice.com
- Instagram: https://www.instagram.com/enchantedaliceevents
- Facebook: https://www.facebook.com/enchantedalice
