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Conversations with Kasey Wilson

Today we’d like to introduce you to Kasey Wilson.

Hi Kasey, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I was born into a family of small business owners, and I grew up behind a counter, watching my parents treat people with heart, kindness, and dignity. That love for people has shaped everything I’ve built.

After spending more than a decade raising my kids, my world shifted when my youngest went off to school and the house grew quiet. My purpose had always been to raise babies, and suddenly those babies were growing up. I wanted to keep being fully present for them, but I also wanted to contribute to my family and feel purposeful in a new way.

That’s when I bought a camera. Not to start a business, but to document my own family and hold onto a season I felt slipping away. Something clicked, and I started learning, taking pictures of anything I could, until a small idea I couldn’t shake became Raylyn Reed Photography. What began as curiosity grew into a career that has taken me across the Southeast and into the lives of so many families and seniors I’m grateful to know.

At the heart of all of it is my love for people. I’ve always wanted to leave people better than I found them, and that same heart led me to open Honey’s Homestyle Creamery, a place built around moments, community, and giving both guests and my team a space that feels warm and intentional.

Holy Pie is part of our family story, too. It’s my husband’s world, and I support it behind the scenes, helping tell the story of what he’s building.

When I look at my life now, I see one continuous thread. I didn’t have a map, I just kept walking, leaning heavily on my faith when I didn’t know what was next, and choosing things that let me be present with my family while also building something meaningful. Photography, Honey’s, and even Holy Pie are simply different ways of doing the same thing, creating places where people feel seen and where memories are made.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Not even close. One of the biggest challenges for me has been confidence, learning to speak life into myself and not get stuck comparing my path to someone else’s. With Raylyn Reed, self-doubt has crept in more times than I’d like to admit, and I’ve definitely had moments where I wondered if I should walk away, but the idea of never picking up my camera again makes me emotional, and that’s how I know it still matters.

With Honey’s, the struggle has been wanting it to succeed in whatever way it’s meant to, and being willing to pivot when things don’t go as planned. I’m proud of the brand we’re building, even though it hasn’t come without its challenges.

And across all of it, there’s always been the tension of time, trying to fit everything into days that never seem long enough, while still being present for my family.

Can you tell our readers more about what you do and what you think sets you apart from others?
I make people feel seen, as themselves. That’s what I care about most. In photography, I don’t deliver the “classic” version of someone, I curate sessions that feel true to the family or senior I’m photographing. It’s 2026 and everyone has a camera in their pocket, so what I want to give people are images that tell a story, full of emotion, connection, and personality.

That same heart shows up at Honey’s. We make hand-crafted gelato from scratch with simple ingredients, but just as important as the product is the way the shop feels. I want every guest to feel like they just stepped into a home, welcoming and comfortable, and when they leave, I want them to feel better than they did when they walked in. I always tell my team, people will always remember how you made them feel.

I’m most proud of the memories I get to help create through my camera, and the team I get to pour into at Honey’s. I’ve built a photography business that depends on community instead of competition, and a gelato shop built on standards, not shortcuts. That’s what sets my work apart.

What quality or characteristic do you feel is most important to your success?
I think it’s my love for people, and my faith. I genuinely care about how someone feels when they’re with me, whether they’re in front of my camera or walking through the doors at Honey’s, and I lean on God to guide me when I don’t have all the answers. I don’t see people as transactions; I see them as stories, and I don’t quit on them easily.

When people feel seen and cared for, and when my faith is in the right place, everything else tends to fall into place.

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