Today we’d like to introduce you to Megan Armstrong.
Hi Megan, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I founded Ostella in August 2024. Growing up, I always had a a deep appreciation for the antique beauty and natural artistry found in shells and pearls. Drawn to materials shaped by time and nature, my earliest pieces focused on crafting jewelry that felt storied and soulful—each shell and pearl carrying its own quiet history. These organic elements became the foundation of Ostella, valued not only for their beauty but for their sense of permanence.
As Ostella evolved, I did as well. I expanded my vision for my work experimenting with other types of materials and jewelry design, leading to a clearer vision of my true goal. I wanted to create timeless jewelry that was meant to last. Rooted in thoughtful design and enduring quality, Ostella’s pieces are made to be worn, cherished, and passed down—carrying meaning, memory, and beauty across generations. From the start, my inspiration was permanence.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Running Ostella has been both deeply rewarding and challenging, shaped by the constant effort to define its purpose while balancing another job alongside it. Juggling limited time and energy often led to creative blocks, moments where inspiration felt just out of reach and progress slowed. At the same time, growing brand awareness proved difficult—finding ways to reach the right audience and tell Ostella’s story in a crowded space required patience, experimentation, and resilience. Through these struggles, the process became one of learning and refinement, gradually clarifying the vision for Ostella and strengthening the commitment to build something lasting
We’ve been impressed with Ostella, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Ostella is a vintage-inspired jewelry brand rooted in timeless design and thoughtful craftsmanship. Specializing in curated necklaces, rings, earrings, and bracelets, each piece is made from tarnish-free, waterproof materials chosen for longevity and everyday wear. Ostella creates jewelry meant to be worn often, loved deeply, and passed down—modern heirlooms with a sense of history.
What sets Ostella apart is my commitment to creating jewelry that feels both storied and enduring. I focus on timeless design rather than fleeting trends, as trends minimize true uniqueness in each individual. Each collection is carefully curated, with an emphasis on quality, versatility, and longevity. I want to bridge the past and the present—offering modern heirlooms that carry the beauty of history while fitting seamlessly into modern life.
What I am most proud of with Ostella is building a brand rooted in intention, resilience, and lasting value. From navigating uncertainty and creative blocks to balancing another job alongside the business, every step has shaped a clearer purpose: crafting pieces that have meaning and create memories along the way.
As Ostella has grown, I have started to focus on growing our online and interpersonal relationships. We have many different ways to connect with us from affiliate programs, wholesale opportunities and in person events.
Is there a quality that you most attribute to your success?
The most important quality for my success is persistence with intention.
Ostella isn’t built on quick trends—it’s built on patience, refinement, and showing up even when my progress feels slow. My ability to keep going through life’s challenges, balancing another job, and continually clarify my purpose invites resilience, but what really sets me up for success is that I care deeply about why I started Ostella in the first place. That reminder keeps my work focused, authentic, and meaningful, which is exactly what makes Ostella stand out.
Trends fade. Consistency paired with purpose builds something lasting—and that’s the core of Ostella.
Contact Info:
- Website: https://ostellashells.com/
- Instagram: https://www.instagram.com/ostellashells/
- Other: https://ostellashells.com/pages/shopifycollabs
