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Meet Aja Gold

Today we’d like to introduce you to Aja Gold.

Hi Aja, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I like to say, I was ‘chosen,’ because it makes me feel special and, in a way, I was. I’m fortunate to have been adopted into a very loving and artistic family. My mom was a teacher who played Enya and Jimmy Buffet on the way to and from school. Dad, on the other hand, was a classical music lover. In my Lil Baby “How” freestyle I rap, “Mom taught me the classics in the car she sung to Jimmy Dean.

But no offense to him but I fit better in some Billy Jeans.” I have deep admiration for all the music my parents exposed me to. However, something about old-school hip-hop and modern rap awoke me. If I had the talent to be a singer I would have. If I had a knack for public speaking I would have become a motivational speaker. Basically what I’m trying to say is… there’s no comparable feeling to when I rap. When I finish recording a visceral feeling overpowers my body. Something I only experience when I rap.

You know those nauseating people who constantly say “Love what you do and you’ll never work a day in your life?” Yep, I feel that when I rap. So how did I start? I always had a gut feeling there was something ‘special’ about me. Don’t all moms say “Isn’t my kid special?” Well, I took that and ran with it. The feeling that ‘there’s something about me’ can be motivating but also debilitating. Especially when you realize millions believe the same thing about themselves.

Anyways, I had always escaped to a fantasy world in my brain where I was ‘famous’ and it kept fostering the idea in my brain that there was something ‘special’ about me. After years of teetering back and forth on the idea, I prayed to God about it. I said, “If I am meant to be a rapper please send me a sign.” The following day I saw a license plate that started with three words… RAP. I was stunned and frankly kind of freaked out. So what did I do? Did I book a recording session right away?

Did I write down lyrics and record a freestyle in my car? No. I did nothing. Like many people confronted with a split road, I decided to do nothing. Two weeks later I told God I saw the sign, but I chalked it up to a coincidence. If he truly meant it he would send me another sign. I promised if I saw a second sign I would take action. The next day, I saw another car with a license plate with RAP.

That week I posted my first freestyle. That’s how I started. Today, I am still recording in my Nissan Sentra. I have been offered some record deals, but after looking at the fine print, the offers were declined.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
I can’t say it’s been an easy road. I’ve recorded in my Nissan Sentra in 20-degree weather and in 100+ degree weather. I’ve had writer’s block. I’ve contemplated shutting down my social media. I’ve contemplated darker thoughts. I’ve asked myself “Is anyone actually listening? Does anyone care?”

In my direct messages, I’ve had people offer studio time in return for favors not related to rap or music in general. One time I was made to believe a prominent DJ had reached out to me. This DJ had a generous following and was very popular on TikTok. After doing some background research to see if we were a fit I realized the email linked in his bio did not match the email I was corresponding with.

Aside from the business side of things, I am currently alone in perusing my dream of being a successful rapper. No close friends or relatives know about my double life. I like to think of myself as the ‘real-life Hannah Montana.” After years of doing this solo, I’m realizing that it really does take a village.

From the very beginning, I have stated “I am thankful for even one view, even if it’s a bot.” This means, that although numbers matter in the grand scheme of things, I enjoy what I do. I have this weird outlook that everything will work out in the end.

Appreciate you sharing that. What else should we know about what you do?
I am an Asian rapper. I create new flows, adapt to different instrumentals on the fly, and am lyrically blessed. I am known for my fluid artistry, double entendres, and punchlines. I use my awareness of the current political climate, social injustices, and racial inequalities to formulate deep and meaningful lyrics. However, in some instrumentals, I like to express my raunchy side and sex appeal.

There’s a time and a place for everything. Like I mentioned previously, I see myself as ‘chosen’ and in the literal sense, I was. Chosen since adoption. I sometimes use that to motivate me and to dissuade dark thoughts. However, what sets me apart from others is that I see myself like everyone else. I do not think of myself as superior. I do not have a god complex. I am average.

I am ordinary. I am me. What I mean is that I can connect with the majority of people. I know what struggle and hardship are. I know what it’s like to be on the bottom and to be reminded you are on the bottom. I know what it’s like to feel it’s easier to give up than to persevere. My lyrics reflect who I am.

That’s how rap started and that’s what I do. If and when you see me succeed and become successful know that my lyrics will always find a way to connect to the average individual because at the end of the day I am me. I am ordinary. I am average and most people wanting to connect with an artist are.

Are there any apps, books, podcasts, blogs, or other resources you think our readers should check out?
Podcasts I love include The Daily, The Journal, and Office Ladies.

In relation to hip-hop, I’d like to name some of my favorite rappers in no particular order: Eminem, Lil Wayne, Nicki Minaj, Drake, Lil Baby, Megan Thee Stallion, Latto, Moneybagg Yo, Future, Lil Durk, Lil Kim, and Juvenile.

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