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Meet Rachel Smith of Jaxe + Grace Boutique

Today we’d like to introduce you to Rachel Smith.

Hi Rachel, so excited to have you with us today. What can you tell us about your story?
I started Jaxe + Grace Boutique in 2016 when I noticed my town didn’t have a women’s clothing boutique for women of ALL ages, shapes + sizes. I wanted to provide a friendly boutique experience for women where they could come in and feel welcome as they are. I wanted them to feel confidence and the love of Jesus when they entered the store! Due to the amazing support of my community, in store and online, and my sweet staff over the years, we have grown to where we are today! We moved to our 3rd and largest location last year and have been so blessed to be able to continue serving our awesome customers!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Owning a business is definitely never a smooth road unfortunately. I have had seasons of bad health scares, a COVID year, bad economy changes, and much more. It has definitely had its share of challenges along the way. Trying to stand out in a very oversaturated market full of “cheap quick fashion” from online overseas competitors has been one of our toughest challenges by far. We do believe small businesses are so important to our communities, but it definitely has had it challenges to stay so successful!

As you know, we’re big fans of Jaxe + Grace Boutique. For our readers who might not be as familiar what can you tell them about the brand?
Jaxe + Grace Boutique is a women’s clothing + accessory boutique who strives to serve women of all ages, shapes + sizes. From the young professional just graduating college, to the mom of 3 running late to her kid’s baseball game, for the girls headed to their late night concert, and to the ladies headed to church – we love to have something for every season of life! We are known for our amazing customer service and friendly staff! We have customers tell us that they love they can come in together as mother and daughter on a Saturday and BOTH find something that they love! What sets us apart is the Christian atmosphere we try to provide so that customers always feel welcome no matter what. We carry clothing for sizes S-3XL so that every woman has a chance to feel beautiful! We hope your readers will come visit us so we can help them find stylish and comfortable clothing to add to their wardrobes!

Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
Word of mouth is ALWAYS huge! We always appreciate follows, likes, comments, shares and positive posts about your experiences with us!

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