Today we’d like to introduce you to Renée Adams.
Hi Renée , please kick things off for us with an introduction to yourself and your story.
I grew up in a very competitive and high achieving household with high standards both academically and in the sports realm. My Dad held a masters degree, was a successful business man, played multiple sports in college, and my Mom put herself through nursing school, traveled the world solo, and was one of the first women in her school to wear pants! I excelled in school and in lacrosse, going on to play D1 in undergrad and getting my Master’s Degree. I married my soulmate, landed a high paying job as an account manger and stayed there for almost 7 years – and the thought occurred to me, “Is this career really all there is? This is what was supposed to bring the ultimate fulfillment?” But I was NOT feeling any sense of purpose and struggled with over-indulgences with both food and alcohol, despite growing up playing sports, being a fitness enthusiast and a regular at the gym.
One day, probably after yet another weekend of eating and drinking too much, I was fed up with my bullshit and hired a nutrition coach. I started tracking macros daily, yikes. Once I saw in writing how much wine I was consuming, the amount of extra calories and number of drinks I consumed weekly was shocking. Something didn’t feel right about it all. I shifted food around to make sure I could have that nightly Pinot Noir. Serendipitously, one of my dear friends of 10+ years started her own coaching business around Sober-Curiosity and was looking for beta clients. I semi-reluctantly became one of her first clients, I say reluctantly because I JUST hired a nutrition coach, I could barely go 3 days without a glass of wine, and did I really need to add 1 more thing to my plate? I was so afraid of failing, but she reminded me, how can you fail when you haven’t even tried yet?
I completed her 3 month course, and it changed my life entirely. For the first time in my adult life, I felt incredible. I was clear minded, energetic, my sleep was luxurious, I was revived! I reduced my drinking from 15-20+ drinks per week to 1-2 drinks every 5-6 months, if that. I lost 20lbs, became a certified Sober-Curious and Mindset Coach, competed in my first ever powerlifting competition, launched my own coaching business to help women like me, and that evolved into a business partnership with the same friend who first believed in me to co-found Nosedive Co, LLC, a wellness brand normalizing sober-curiosity in corporate spaces and among female collegiate athletes.
My passion is helping women around the globe take back their power, no matter what stage in life, find their bliss, and dive headfirst into this beautiful wild ride of an existence!
We all face challenges, but looking back would you describe it as a relatively smooth road?
Absolutely not, and I’m grateful for that! The best stories usually blossom from a mess. Being honest with yourself about what you want from life, the decisions you have made, and peeling away layers of yourself is some of the most challenging and vulnerable work you can do. I had to unravel a lot of my previous beliefs about my definition of happiness and success, my self worth, and what am I willing to do to hold on for as long as it takes to make this vision a reality? Launching a business while working a full time job is like holding split personalities. It can be exhausting, but you find pockets to make it work because when I remember my “why” of supporting women who are lost and looking for the one thing that could change the course of their life for the better, it’s all worth it.
Becoming an entrepreneur is a one way ticket to see how delusional you can be about your dreams. It tests your patience, your sanity, your worth, EVERYTHING. But it’s also the most raw, rewarding, soul-expanding journey you’ll ever choose to stay on.
Appreciate you sharing that. What should we know about Nosedive Co. ?
Nosedive Co. is a lifestyle and wellness brand proving less booze means more life. We help people, sports teams, and businesses normalize sober-curiosity through play, mindfulness, and bold conversations. We bring more creativity, authenticity, and connection to the party! Our motto is: play hard, live clear, connect deep.
We’re proud our brand is all about real talk and radical self-awareness, where grounded conversations flow with a laid-back, no-pressure vibe that feels refreshingly different from the more intense, overly-serious corners of the self-help world. Like let’s just get a little funky, and weird, and fun, and open, together!
We offer playful workshops, team challenges, inspiring talks, and self guided tools to step out of autopilot mode. Our workshops shake up the usual wellness talk with a fresh, stigma-free take on mindset, behavior, and booze. It’s designed to meet people where they are. No rules, no pressure. Just real tools and bold conversations.
Our wellness challenges like Dry(ish) July are made for modern teams who want to feel better, without the pressure of expectation. These fun, flexible experiences spark connection, boost energy, and make behavior change actually stick. With science-backed prompts, team goals, and bite-sized tools, we help shift workplace culture in a way that feels human, not corporate. Perfect for wellness weeks, employee engagement, or anytime your team needs a refresh.
You can book us to speak without the stuffiness! Whether it’s a wellness event, company offsite, or community gathering, we bring bold energy, real talk, and practical insights to help people rethink their relationship with alcohol and reconnect with what matters most. We speak on sober curiosity, authentic leadership, and reimagining wellness for modern humans. We lead with heart, humor, and a whole lot of clarity.
We also have a 5-month Self Guided Course, The Curiosity Compass. This is an on-demand course for anyone or team ready to explore a life with less booze and way more clarity and confidence. Through guided prompts, videos, mindset shifts, and much more, we help you shift from “should I stop drinking?” to “What else is possible for me?”
We just really want to help guide others to see there is a different way to connect, socialize, and navigate life that is soft, easeful, and maybe with a little less alcohol.
Is there anyone you’d like to thank or give credit to?
My husband, for reassuring me building a business takes time, so I really want to thank him for supporting me, giving me advice and ideas, listening attentively, and picking me up from my lowest points. Reminding me to not take life so seriously, holding things down when things get crazy busy for me. He is a true teammate, partner, and my best gym buddy for life.
My Mom, for answering countless phone calls blabbing about how things are going, or I’m trying this new thing and each time giving me unconditional support and believing I can do anything I set my mind to. For showing me what it means to be a strong, independent, nurturing, and empowered woman.
My Dad, for supporting this new endeavor of sober curious coaching, giving me business advice, always believing in my abilities, and for passing on your fierce determination and love for sports.
My Brother, for helping me practice my coaching skills, pushing me since we were kids to not take shit from anyone, for looking out for me, and answering all my questions about life.
Mara DeMauro, my friend of 10+ years, mentor, my sober-curious coach, and now business partner. You embody creativity and insight. The business would not be where it is without your talent.
My friends, most I have had since high school, you have all been telling me to go for it since day 1, so thank you!
And of course our clients, for trusting us to guide you toward your goals, to supporting our mission, to watching our content, listening to our podcast, and being vulnerable with your stories, challenges, and wins. Feeling connected to one another is what makes us human, we all share experiences which brings us a little closer to safety and success.
Pricing:
- Self Led Course $97
- Workshops (email for quote)
- Challenges (email for quote)
- Speaking (email for quote)
Contact Info:
- Website: https://www.nosedive-co.com
- Instagram: https://www.instagram.com/nosediveco/
- LinkedIn: https://www.linkedin.com/in/renee-adamsg/
- Youtube: https://www.youtube.com/@NosediveCo
- Other: https://www.instagram.com/coach_radams
