Today we’d like to introduce you to Kiranraj Siva Kumar.
Hi kiranraj, we’d love for you to start by introducing yourself.
My journey into design started with architecture, where I spent four years shaping spaces that blended aesthetics with functionality. However, I always had a passion for product design and how objects interact with people on a more personal level. This led me to pursue a Master’s in Industrial Design at SCAD, where I refined my skills in user-centered design, prototyping, and innovation.
During my time at SCAD, I worked on diverse projects, from furniture to tech-integrated products. I also founded Black Out Design, managing over 40 design projects and providing 3D visualization services globally. My passion for pushing boundaries led me to develop my thesis—a wearable advertising platform that redefines consumer-brand interactions. This project not only won an IDA award but also solidified my focus on designing products that merge technology, human experience, and ethical marketing.
Now, I continue to explore new design challenges, always striving to create impactful, user-driven solutions that bridge creativity and functionality.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a smooth road, but every challenge has shaped me into the designer I am today. Transitioning from architecture to industrial design was a big shift—I had to rethink my approach to design, moving from large-scale structures to human-centered products.
Starting Black Out Design came with its own set of struggles. Managing over 40 projects singlehandedly meant juggling client expectations, tight deadlines, and execution challenges. It was a crash course in resilience and adaptability.
Moving to the U.S. for my Master’s at SCAD was another turning point. The fast-paced environment pushed me to expand my skills, but balancing coursework, personal projects, and industry networking was tough. My thesis project, a wearable advertising platform, was ambitious and required extensive research, prototyping, and testing—all while ensuring it remained ethically sound and user-friendly.
Beyond academics, securing opportunities as an international designer has been a challenge, especially with visa constraints. However, each obstacle has fueled my determination to keep innovating, refining my craft, and finding ways to make an impact in the design world.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
My work sits at the intersection of industrial design, technology, and user experience. I specialize in designing innovative products that blend functionality with storytelling, whether through furniture, spatial design, or wearable technology.
I’m best known for my award-winning thesis project—a wearable advertising platform that redefines consumer-brand interactions. Instead of passive billboards, my design empowers individuals to participate in advertising through an interactive backpack, integrating digital displays, projection, and user engagement. This project challenges traditional advertising models while ensuring ethical and user-centric design.
What sets me apart is my multidisciplinary background—I started in architecture, transitioned into industrial design, and have worked across product development, visualization, and human-centered research. My approach is deeply rooted in understanding behavior and crafting experiences that feel intuitive and meaningful.
I’m most proud of my ability to push boundaries in design, whether through my thesis, the 40+ projects I led at Black Out Design, or my collaborations in visualization and product development. For me, design isn’t just about aesthetics—it’s about creating impact by blending technology, experience, and innovation.
Who else deserves credit in your story?
Absolutely! My journey wouldn’t have been possible without the incredible people who supported and guided me along the way.
First, my professors and mentors at SCAD played a huge role in shaping my perspective on design. Their guidance pushed me to refine my problem-solving skills and think beyond aesthetics to focus on user experience and innovation. One key mentor was a designer from Teague, who provided valuable insights that helped me strengthen my thesis project.
My family and friends have been my biggest cheerleaders. Whether it was during late nights working on projects, navigating challenges as an international designer, or preparing for competitions, their constant encouragement kept me going.
I also owe a lot to my clients and collaborators from Black Out Design. Working on over 40 projects taught me how to manage real-world design challenges, communicate effectively, and balance creativity with functionality.
Finally, the design community, including professionals I’ve connected with through networking and industry events, has been incredibly supportive. Their feedback, collaborations, and shared experiences have helped me grow both as a designer and as a thinker.
Contact Info:
- Website: https://www.kiranrajsivakumar.com/
- LinkedIn: https://www.linkedin.com/in/kiranrajworks/
